Massive surprise debut out of nowhere! (well, relatively)
NewJeans is a kpop group from HYBE's independent label ADOR, masterminded by Min Heejin of SM entertainment fame (creative director behind a lot of SM stuff, notably f(x)'s Pink Tape etc).
They're just casually debuting with FOUR music videos and a shitload of content. HYBE has burned a lot of that BTS money for this and it shows, everything is immaculate. Concept is early 2000's pop.
On top of that... the music is good! All of it! Very chill, very pleasant. International vibes.
Note, this one has info cards in the end to take you to one of FOUR versions of this MV. They have different angles and storylines.
(If you have problems with infocards, here are the versions:
Hanni,
Minji,
Hyein,
Danielle/Haerin)
And this is not even all of it... Music video for Cookie is yet to be released and it seems like it's going to be the title track. Good times.
Edit: And here it is. That's 4 out of 4, stellar debut.