RionZ: Yes, image is more important than anything it seems. Still, I think that sucks, because GAM has/had great potential. As much as I love both Aya and Miki, I couldn't help but feel that this was a unit created to cater to fanboy needs. I'm a fan, though, so I can't say that I'm bashing the idea too much!
Personally, when I first hear a GAM song, it doesn't strike me as being creative, but later in time, I find myself listening to it a lot. But, I think this mostly has to do with the fact that I like the harmony and chemistry they create.