Unfortunately, here in North America Athletics (more commonly known here as Track and Field), doesn't get the pimping that it deserves. Usually the only major coverage it gets are the olympics. Here in Canada we get somewhat decent coverage (at the very least highlights during the nightly news sportscasts. In the U.S. I've heard the coverage is even less, unless there's a BIG-TIME American athelete that is set to dominate his/her event. Without that big-time athelete, don't bet on a lot of U.S. coverage. Every so often there'll be coverage of the world championships, but at this time of year it has to compete with the sports that Americans consistently flock to such as baseball, football, NASCAR racing (if you can call it racing). They also have to compete with the onslaught of the summer blockbuster movies. Aside from the hardcore fans and those people here who actually participate in it or have family/friends that do, athletics just isn't that big of a draw, ratings-wise.