I was hanging out with the only Asian guy in my year level (I live in the country) one day in the IT labs at school. We started talking about music in general or something and he mentions this korean group he listens to. Within a few minutes he was showing me Gee. At first I was kind of put off, brushing it off with stuff like "why are you listening to girl music" etc. But then the song stuck with me all day, I looked it up when I went home and came back to school the next day all like "have you seen Genie, or Run Devil Run or this or that song."
Today I am way more into them than he is.