Coming out of nowhere is the release of an interactive teaser called P.T. for an upcoming game for the PS4
You think the reactions look fake, but having watched a playthrough myself, I can say that I was completely enthralled and genuinely a little creeped out by it. It looks gorgeous, the slow buildup of atmosphere and scares is more effective than in any horror game I've seen lately and it seems well worth playing if you have a PS4. Just be prepared for a walkthrough handy for the 2nd half though, as the puzzles get more and more obtuse, at one point it becomes a pixel hunter which isn't great. But even so, what a great way to announce a game, far better than any press release.
Best thing of all though? Is the reveal at the end of the game...
*SPOILERS IF YOU INTEND TO PLAY/WATCH*
A cutscene starts to play and names start to get revealed. Hideo Kojima. Guillermo Del Toro. Norman Reedus. And finally the name gets revealed. Silent Hills. If the teaser is indicative of the type of game it will be, then it's enough reason to get excited for a new Silent Hill game at long last.