only Nike can make an epic commercial like this
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Nike "Write the Future" Campaign Celebrates Football's Pivotal Moments and Allows Fans around the World to Connect with Their Heroes
Directed by renowned Hollywood director and producer Alejandro G. Inarritu (21 Grams, Babel), this epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across the world.
Football fans around the world will be able to experience the full three-minute film online at nikefootball.com from May 20th at 6pm GMT before it rolls out through global partnerships with Facebook, YouTube and QQ.com on Saturday the 22nd. The spot will then air across 32 countries, sharing the campaign with millions of fans around the world on May 22nd.
This marks the first stage of a journey that will ultimately see fans around the world write their own future through experiences that put them at the center of the action. In June, fans will be able to live like their heroes through a unique experience on nikefootball.com that generates ripple videos and visuals from their own photos and information, placing them at the center stage.
Footballers can then use this creative to build their own Facebook campaign to get noticed and selected for "The Chance" -- an elite Nike Academy football camp in partnership with the Barclays Premier League in England that allows players to get scouted and get noticed at the highest level of the game.
"This epic campaign really captures the scale, emotion and impact that one single moment in a football game can have on a player, fan or nation," said Davide Grasso, NIKE, Vice President of Global Football Marketing. "This is just the beginning of the journey. The next stage allows everyone who loves football to engage and interact in an incredible way."
Some of the world's best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final
All four Elite Series boots to be worn by Nike players in South Africa, the Nike Mercurial Vapor SuperFly II, Nike CTR360 Maestri, Nike Total90 Laser III and Nike Tiempo Legend III, are available at retail and at
www.nikestore.com as of May 22, 2010.
For more information including multimedia, visit
https://www.nikemedia.comSOURCETo see the Nike “Write the Future” campaign first, fans can sign up at Nike Facebook and nikefootball.com starting at 6pm GMT today.
Topic: 2010 FIFA World Cup in South Africa (11 June – 11 July) (Read 57406 times)