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Offline Masa

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[Discuss] The Acchan CM Thread
« on: August 20, 2012, 02:45:57 PM »
The Acchan Commercial Thread


Quote
Ueto Aya remains the CM Queen in the first half of 2012

On August 8th, Video Research Ltd. once again released various statistics about the usage of commercials in the first half of 2012. As usual, they concentrated their analysis on the three main regions of Japan (Kanto, Kansai, and Nagoya) and the five main commercial networks.

The results show that the amount of commercials slightly increased again by 3% in all three regions compared to last year. Especially the number of commercials that air during a program recorded a sharp increase by more than 20%, while the number of spots that air in between programs haven’t changed much. Looking at the different categories of commercials, it’s the general automobile commercials that eventually climbed up at the top again with an extreme increase of 161.1% in Kanto, 164.3% in Kanto, and 161.9% in Nagoya.

After suffering from the Great Tohoku Earthquake last year, the automobile industry are experiencing tailwind again this year. The eco-car tax reduction also caused an increasing number of commercials (approximately 150%) for light motor vehicles in all three regions.

When looking at the talents used in commercials, it was actress Ueto Aya that claimed the top in all three regions again. Actress Takei Emi claimed second place in Kanto, while AKB48’s Oshima Yuko came in second place in Kansai and Nagoya. Third place went to AKB48’s Maeda Atsuko in all three regions. Two people experienced huge boost during the first half of 2012, actress Gouriki Ayame and actor/comedian Takada Junji, who both jumped from the 300th place and beyond into the top 20 in all three regions.

You can check out the talent rankings below!

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CM Exposure Ranking of the Kanto Region

01 – 158,325 seconds – 9,649 spots – Ueto Aya (previous year: 1)
 02 – 116,505 seconds – 7,364 spots – Takei Emi (previous year: 10)
03 – 109,095 seconds – 6,485 spots – Maeda Atsuko (previous year: 4)
 04 – 104,430 seconds – 5,314 spots – Gouriki Ayame (previous year: 388)
05 – 102,495 seconds – 6,219 spots – Oshima Yuko (previous year: 3)
 06 – 96,615 seconds – 6,093 spots – Sasaki Nozomi (previous year: 19)
 07 – 95,295 seconds – 5,682 spots – Higuchi Kanako (previous year: 16)
 08 – 94,915 seconds – 5,423 spots – Ayase Haruka (previous year: 14)
 09 – 93,780 seconds – 5,541 spots – Takahashi Minami (previous year: 12)
 10 – 92,175 seconds – 5,555 spots – Dante Carver (previous year: 6)
11 – 90,370 seconds – 5,349 spots – Shinoda Mariko (previous year: 7)
 12 – 89,190 seconds – 5,249 spots – Kojima Haruna (previous year: 11)

 13 – 87,285 seconds – 4,272 spots – Matsuki Rina (previous year: 9)
 14 – 85,740 seconds – 5,454 spots – Takada Junji (previous year: 300)
15 – 85,635 seconds – 5,217 spots – Watanabe Mayu (previous year: 21)
 16 – 85,545 seconds – 5,182 spots – Kashiwagi Yuki (previous year: 17)

 17 – 85,320 seconds – 5,611 spots – Sato Ryuta (previous year: 67)
18 – 78,885 seconds – 4,767 spots – Itano Tomomi (previous year: 13)
 19 – 71,445 seconds – 4,306 spots – Aoi Yuu (previous year: 71)
 20 – 70,155 seconds – 3,969 spots – Kimura Takuya (previous year: 38)

CM Exposure Ranking of the Kansai Region

01 – 157,665 seconds – 9,245 spots – Ueto Aya (previous year: 1)
02 – 107,850 seconds – 6,642 spots – Oshima Yuko (previous year: 2)
 03 – 105,975 seconds – 6,401 spots – Maeda Atsuko (previous year: 4)
 04 – 99,045 seconds – 5,973 spots – Takahashi Minami (previous year: 10)
 05 – 97,185 seconds – 5,915 spots – Shinoda Mariko (previous year: 6)

 06 – 95,535 seconds – 6,008 spots – Takei Emi (previous year: 12)
07 – 89,520 seconds – 5,407 spots – Kojima Haruna (previous year: 13)
 08 – 89,465 seconds – 4,918 spots – Ayase Haruka (previous year: 8)
09 – 86,835 seconds – 5,348 spots – Watanabe Mayu (previous year: 16)
 10 – 84,165 seconds – 5,159 spots – Kashiwagi Yuki (previous year: 18)

 11 – 83,415 seconds – 5,482 spots – Sato Ryuta (previous year: 50)
 12 – 82,350 seconds – 4,048 spots – Gouriki Ayame (previous year: 635)
 13 – 78,750 seconds – 4,970 spots – Becky (previous year: 7)
14 – 74,460 seconds – 4,487 spots – Yokoyama Yui (previous year: 61)
 15 – 72,525 seconds – 4,655 spots – Takada Junji (previous year: 328)
 16 – 70,800 seconds – 4,143 spots – Higuchi Kanako (previous year: 24)
 17 – 69,960 seconds – 3,100 spots – Karasawa Toshiaki (previous year: 5)
18 – 69,930 seconds – 4,249 spots – Sashihara Rino (previous year: 28)
 19 – 69,000 seconds – 4,190 spots – Itano Tomomi (previous year: 19)

 20 – 68,220 seconds – 4,031 spots – Dante Carver (previous year: 9)

CM Exposure Ranking of the Nagoya Region

01 – 138,330 seconds – 8,551 spots – Ueto Aya (previous year: 1)
02 – 108,810 seconds – 6,724 spots – Oshima Yuko (previous year: 4)
 03 – 106,050 seconds – 6,432 spots – Maeda Atsuko (previous year: 2)

 04 – 100,890 seconds – 6,332 spots – Takei Emi (previous year: 8)
 05 – 93,630 seconds – 5,796 spots – Kashiwagi Yuki (previous year: 12)
 06 – 89,205 seconds – 5,331 spots – Takahashi Minami (previous year: 10)

 07 – 86,760 seconds – 5,707 spots – Sato Ryuta (previous year: 48)
 08 – 86,580 seconds – 5,332 spots – Watanabe Mayu (previous year: 19)
 09 – 85,365 seconds – 5,143 spots – Shinoda Mariko (previous year: 6)
 10 – 84,060 seconds – 5,227 spots – Itano Tomomi (previous year: 13)

 11 – 82,395 seconds – 3,983 spots – Gouriki Ayame (previous year: 523)
 12 – 81,715 seconds – 4,977 spots – Karina (previous year: 3)
13 – 81,510 seconds – 5,023 spots – Sashihara Rino (previous year: 28)
 14 – 78,930 seconds – 4,412 spots – Ayase Haruka (previous year: 11)
 15 – 77,055 seconds – 4,589 spots – Kojima Haruna (previous year: 18)
 16 – 75,330 seconds – 4,520 spots – Higuchi Kanako (previous year: 16)
 17 – 70,980 seconds – 4,295 spots – Dante Carver (previous year: 7)
18 – 68,085 seconds – 4,102 spots – Yokoyama Yui (previous year: 71)
 19 – 65,010 seconds – 4,153 spots – Takada Junji (previous year: 338)
 20 – 63,405 seconds – 3,781 spots – Aoi Yuu (previous year: 49)
http://www.tokyohive.com/2012/08/ueto-aya-remains-the-cm-queen-in-the-first-half-of-2012/

Offline Jul3

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Re: [Discuss] The Acchan CM Thread
« Reply #1 on: August 20, 2012, 09:16:57 PM »
I really love this one:


It makes me want me eat some rice, mmm

Chihiro

Offline t-motion

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Re: [Discuss] The Acchan CM Thread
« Reply #2 on: August 20, 2012, 09:24:08 PM »


Offline WindCaliber

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Re: [Discuss] The Acchan CM Thread
« Reply #3 on: August 20, 2012, 10:08:05 PM »
Wow I didn't really expect those numbers, never being previously exposed to them. If we say that an average CM is 30 sec, That's about 3600 CM per region for ONLY the first half of the year?! I'm not sure if those numbers include CMs that played in all the regions or if the numbers are the amount of unique CMs, so it could be higher. Anyway,

2011

Making of:
!

2012


EDIT: I realized that the "3600" commercials could all be the same commercial playing at different times, which would make ALOT more sense, because 3600CM/6 months = shooting 19 commercials a day lol
« Last Edit: August 23, 2012, 01:38:19 AM by WindCaliber »

Offline muppet

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Re: [Discuss] The Acchan CM Thread
« Reply #4 on: August 23, 2012, 02:45:06 AM »
The Atsuko Holmes series of CM's is good stuff
(and credit to Akicha for her dramatic "Gaa!!" when discovering the victim's body):


Offline daigong

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Re: [Discuss] The Acchan CM Thread
« Reply #5 on: August 25, 2012, 08:49:24 AM »
This was HARDCORE with Jean THE PROFESSIONAL Reno, making girls jelly


and love this....my motto in life NO EXCUSES

Offline cecelialorene

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Re: [Discuss] The Acchan CM Thread
« Reply #6 on: August 25, 2012, 11:14:56 AM »
Intense computing!!

Offline muppet

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Re: [Discuss] The Acchan CM Thread
« Reply #7 on: August 29, 2012, 11:58:21 PM »
Ongoing drama with Detective Astsuko:


Offline muppet

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Re: [Discuss] The Acchan CM Thread
« Reply #8 on: August 31, 2012, 01:06:05 AM »
Aachan teams up with Yuko and Korean actor Jang Geun Suk  in this spot:


Offline muppet

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Re: [Discuss] The Acchan CM Thread
« Reply #9 on: September 07, 2012, 05:17:22 PM »
Aachan continues to play "Jaiko" in the Toyota ads.
Doraemon: Jean Reno
Nobita (Doraemon's owner):Satoshi Tsumabuki
Gian (elder brother of Jaiko):Naoya Ogawa
Suneo (Nobita's friend): Tomohisa Yamashita
Shizuka (Nobita's female friend): Asami Mizukawa


Offline muppet

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Re: [Discuss] The Acchan CM Thread
« Reply #10 on: September 12, 2012, 06:03:00 PM »
Dayum, they are putting a lot into this series of CM's.....Goooooooooooooo job!


Offline miayaka

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Re: [Discuss] The Acchan CM Thread
« Reply #11 on: January 20, 2013, 04:11:15 PM »
NEW CM  :jphip:

JIJIPRESS coverage of yesterday's Softbank CM press release #前田敦子


Offline muppet

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Re: [Discuss] The Acchan CM Thread
« Reply #12 on: February 03, 2013, 02:44:46 AM »
Here is one of the Softbank CM's with Acchan:


Offline Jul3

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Re: [Discuss] The Acchan CM Thread
« Reply #13 on: February 03, 2013, 02:58:07 AM »
^ For most of that, I was like "has muppet linked the wrong vid?", and then she popped up for half a second, it was pretty funny  :lol:

Chihiro

Offline muppet

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Re: [Discuss] The Acchan CM Thread
« Reply #14 on: February 03, 2013, 03:23:33 AM »
^ The second time I watched it, I even asked myself 'did I make a mistake, was she in that CM?'

Here is another look at the making, with a lot more Acchan:



Offline muppet

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Re: [Discuss] The Acchan CM Thread
« Reply #16 on: February 24, 2013, 12:08:05 AM »
If you do not blink, you will see Aachan in the latest Softbank CM
With Aya and her family, of course:


Offline muppet

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Re: [Discuss] The Acchan CM Thread
« Reply #17 on: March 01, 2013, 12:08:56 AM »
Acchan gets a lot more screen time, and who would have guessed who her old teacher was......



Offline RenX

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Re: [Discuss] The Acchan CM Thread
« Reply #18 on: March 07, 2013, 05:34:12 PM »
Toyota CM


Offline miayaka

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Re: [Discuss] The Acchan CM Thread
« Reply #19 on: March 08, 2013, 05:50:22 PM »
Softbank New CM

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