I hadn't heard of these girls until recently. I had d/led the Tokyo Idol Festival to see Idoling (don't listen to their music, but I like the show) and figured I'd watch the whole thing. The only other group I had heard of beforehand besides Idoling was Tokyo Girls' Style (who were awesome). I must say, when Momoiro Clover performed, I quickly went from "what is this insanity I'm watching?" to "This is AMAZERING! o-o". When Kanako jumped up during Ikuze! Kaito Shoujo (girl's got hops), I was like "YES! This is IT!!", the chaotic whirlwind of colorful outfits and crazy acrobatic moves struck a nerve with my inner wota and I was hooked. It's only fitting that Ikuze! Kaito Shoujo is a song about how awesome Momoclo is and how they're going to kick my ass with moé, devouring my heart, because that's just what happened.
I haven't been into idol music in a long time and I had begun to forget why I even liked it to begin with, but Momoclo reminded me how awesome it is to just flip out to some genki-ass music and join in on wota chants (yes, sitting in front of my comp at 4am). I must say, I am just smitten with Momoclo.
Akari's currently my favorite, because she's a halfie (at least, I think she is...).
(also, dem eyebrows <33)