Bold new CFL Signature Uniforms coming soon
August 06, 2014
Toronto – Canadian Football League teams are preparing to debut bold and exciting new CFL Signature Uniforms from Reebok later this summer, the league announced today.
“Our fans are absolutely going to love these innovative looks,” said CFL Commissioner Mark Cohon. “We respect tradition and our teams are very proud of our current home and away uniforms. But the CFL Signature Uniforms are intended to be bold and eye catching and push the envelope. And Reebok has worked hard with our franchises to deliver something really exciting.”
The product of eighteen months of consultation, design and manufacturing, each CFL Signature Uniform will be worn by its team twice this year, and again into next season.
“These are complete uniforms – everything, from head to toe, including helmet, jersey, pants, socks and even gloves – and they are entirely new,” said Sara Moore, VP Marketing for the CFL. “Each one tells a story about its team, what that team stands for, and the fans who stand with it.”
Fans got a bit of a sneak preview of the approach when the BC Lions debuted their new CFL Signature Uniform a year early, in 2013.
“The Lions were our forerunners last year and the fans snapped up the jersey that was at the centre of the team’s bold new gunmetal look,” said Stewart Clark, Marketing Director for Reebok Canada.
“So we’re really thrilled to see how Canadians right across the league react to the CFL Signature Uniform Program. It’s been a labour of love for us at Reebok, and an opportunity for some of our most fashion-forward designers, most creative minds and biggest CFL fans to give their own fresh twist to the teams’ uniforms.”
Later today, the CFL will issue a schedule on its Instagram account (
Teaser videos, posted in order of when they will debut:
August 16, 2014 - Saskatchewan Roughriders
August 17, 2014 - Toronto Argonauts
August 22, 2014 - Winnipeg Blue Bombers
August 24, 2014 - Ottawa RedBlacks
September 1st, 2014 - Hamilton Tiger-Cats, Calgary Stampeders
September 7, 2014 - Montreal Alouettes
Doesn't look like Edmonton is taking part in this?
Saskatchewan has actually done a full unveiling of their new jersey since they'll be using them within the next week. Personally, I say it doesn't look that bad for a football jersey. However, the "texture" they put on the helmet makes it look like a watermelon (which isn't that far off, since Rider fans have been known to sport their own "watermelon helmets" during home games).