Wow I didn't really expect those numbers, never being previously exposed to them. If we say that an average CM is 30 sec, That's about 3600 CM per region for ONLY the first half of the year?! I'm not sure if those numbers include CMs that played in all the regions or if the numbers are the amount of unique CMs, so it could be higher. Anyway,
2011
Making of:
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2012
EDIT: I realized that the "3600" commercials could all be the same commercial playing at different times, which would make ALOT more sense, because 3600CM/6 months = shooting 19 commercials a day lol