Corrected. "When did/will your Morning Musume fandom die?"
Instead of making a discussion on fan feelings on the changes in Momusu, jackal2000 has instead made a discussion on fan behavior.
Even referencing other groups like SPEED and AKB. Or less popular groups like MAX or Idoling!!! or Dream or Folder 5 or MomoClo or the other 500 idol groups out there right now. When do you think the group is dead?
Like Shirenu says, it's a trend. Popularity can be measured by how many guys like the group, and how many girls want to be like the group members.
Groups can disband, can become unpopular, can become something you don't care about anymore. But the music doesn't die. Momusu songs are mainly really uplifting, and you can just try listening to an old one to remember why you liked them in the first place.
One thing that Momusu has done really bad (in my opinion) is media. They have one main tv show. Little participation in movies or dramas.
But they've struck gold in these 2 years. Buono getting in a few movies. Manoeri really getting some movie exposure.
And Suugaku Joshi Gakuen is basically what I've been waiting for for years. Even though H!P sticks to some kinda formula for MVs and stuff, its like they're starting to actually do stuff.
On the other hand. Compared to other groups, the number of graduated Momusu members going on to do more stuff in showbiz is surprisingly high.
Basically all idol groups have this as a target. To train in different areas of the entertainment business and then go on.
Back to the current group. There's only 2 older members. And it's pretty easy to see how much they've grown. Even their weaknesses have become their strengths now (Sayu and her damn voice is actually good now).
And the load of new members. Course they aren't perfect yet, but it's easy to some that stand out and some showing real potential in areas. Fuku-chan can just look cute, that's a skill. It's fresh blood. It's what H!P fans have been wanting for years.
Their current music is also getting pretty nice, with the dance tunes.
I probably just ranted a lot on stuff I've always wanted to say. A real mess of random words, and nothing relating to the subject.
But it's good to see a Momusu that is all young and energetic. And it's pretty exciting waiting on what they'll be up to next!