I love both bleach and naruto for pretty much the same reason, as well as many others (action or other genre).
Both bleach and naruto is out of it's filler phase (thank god) and continue on with it's great story. although both are great and awesome to watch. i'd say i love to watch bleach more, just a bit. cuz rite now the story is getting incredibly interesting and seems almost to the climax while naruto is still kinda slowly building up the story. but i guess they both on a similar pace, like very close to another. of course i'm talking about the anime, if u didn't know, cuz i know the manga is way past from anime and i didn't read the manga. i just don't want to ruin myself with the manga before i can watch it. i prefer watching than reading i guess. even though manga are very interesting to read...