Japanese men's new spending spree aims for beauty

[Foxy Brown]

Makoto Ishitoko strutted, pirouetted and posed in a room surrounded by mirrors.

"My wife says it's not embarrassing any more to walk together," the 41-year-old office worker said proudly after taking a walking lesson with a group of other men and women.

"My life has turned around completely ... I have confidence in myself now."

Ishitoko is one of a growing number of Japanese men investing time and money to improve their appearance. For them, applying facial lotion and wearing nice clothes just aren't enough.

[suki*]

LOL!! This reminds me of the time when I went for a pedicure... There, comfortably ensconced in the lounge chair next to mine, was this well-coiffed Caucasian man in a suit shirt and tie, getting a full pedicure AND manicure!! ^o^