I don't know, this doesn't seem like the close-up version to me, because they're usually labeled (along with the song title below) if it is one...I'm guessing it's the actual PV, and it could have been much better instead of just focusing on her face and moving from 'side-to-side'.
but, there's just something about Nacchi that even though the PV is something really, really simple (bordering on boring, to me) like that, it's still a cute video.
the song is growing on me, and is probably my 2nd favorite single from her now, next to "Koi no Hana". very cute, simple and catchy!
about the make up, I'm not too fond of it. it makes her look older than she is, most especially the eye-shadow. the lip stick isn't too bad, but they could have used a better one...