It's not really called growling mostly it's referred to as harsh vocals I guess since the origin is metal-core where they have clean and harsh vocals.
Anyway I feel the complete opposite - I hate the passcode harsh vocals, it's like she is barking the vocals (I hate that they overuse voice effects as well so much hate from me) -on the contrary I don't mind the kind used in this video which I guess could be considered growling, it's mostly used for effect (Babymetal does it as well).