on second watching i think it's ok.
For an 'unrequited love' song being upbeat, i think of Momoiro noooooo Kataomoi, which was splendiferously fantabulous imo. it's not so much a tragic, long-suffering unrequited love, it's more like an insecure and dokidoki kataomoi (charm point!?).
i could see this song with a similar PV, but it would probably pale in comparison to momoiro, so just as well they didn't try i suppose.
And you can see the PV and song jiving in an over-analysed, wota-aware sense. kaguyahime rejected every suit, the girls rise to the moon unattainable. even as they sing to the camera about fancying so-and-so and so-and-so not fancying them back (yea right). ironic comment on sad state of wotas. Totally Risako domain.
The perfect PV for this would be if they interpreted the lyrics literally.
It's possible even without boys.
hhahah it seems that the girl in the lyrics is a bit of a storm-in-a-teacup sort of girl, and if you make it literal it could be pretty insane and funny. (to momoland! full steam ahead!)
how to get around the lack of boys? momoko singing the song to a teddy bear? or channeling matsuura again, what about natsuo? I can think of a berryz who would make a great natsuo. hint natsu hint hint.
and I have two things to praise!!!
1. the shot of the lamp before the second verse starts
2. i like the line anata no kokoro o midashitai.
EDIT: Translation... kinda shoddy. feel free to correct.
i put on a kind face
but you're a boy and you don't get it
in the midst of our date
you're looking around for cute girls
is it just me who likes you,
does it only go one way?
the love call from when we met
it's like a lie
a young girl's heart is complicated
one moment it's had enough and the next it's burning
i wish that sometimes we'd hold hands
and walk along together
ne, won't that be nice?
though we're dating it's an unrequited love
i want to steal your heart away
even though you're right next to me
for some reason it's painful
i may walk on, but it's an unrequited love
i want to steal your heart away
however showy i try to be
it's just an unrequited love
i've an unrequited love for you
i put on a lonely face
but you're a boy and don't notice
though on the way back from school
i'd like to have my heart beat fast...
i'm losing my appetite
i can barely even eat two cakes
when i'm this delicate,
ne, won't you embrace me?
ne, won't it be nice?
though we're dating it's an unrequited love,
i'd like to shake up your heart
holding on to my dreams like this
that's what makes my chest so tight
despite the laughing it's an unrequited love,
i'd like to take all of you
however much i try to bear it
it's an unrequited love
i have an unrequited love for you
etc