To those who think this doesn't seem like such a big deal:
The fashion industry largely impacts society and what its views are of what is obtainable, what is normal and what to aspire to.
That being said, the fashion industry has always promoted this type of lifestyle. They should have done this a long time ago. Of course, being such a huge industry they won't take the blame for it, but rather, look to be the caring protagonist by placing bans on the "too skinny ones".
Honestly, no one gives a damn about underweight propaganda, or the well-being of underweight models.
That's why you, me and everyone else supports, encourages, and funds these industries. If one has the courage to not support them, I applaud him/her. But I don't believe anyone can anymore. That's just the kind of society we live in.