^ Transmission costs within a country are normally different from accross borders, so you setup computer rooms/rent space in a country and serv from there.
For some big companies a lot of time when you download, the file doesn't even come from there servers directly but is from a cache from one of the big ISP's or network companies (like Akamai).
Aside from that, I think I read somewhere that Walt Disney is going to use VEOH for there distribution??