If everything was peachy there wouldn't be a reason for such an event.
Their goals, as stated in the beginning of the presentation; getting famous, defined as reaching Budoukan and getting more tv exposure, are further away than ever imo.
So after a summary of all their former marketing related activities they came up with some future plans to attract a new fanbase.
Focal points are the band (including the release of a band single) and getting more female fans (iow softening up).
So in a way we are heading towards a Silent Siren II, from what I understood.
By the way, before the start of the meeting the new single premiered, it sounded like a christmas song to me, jingle bells if I'm not mistaken.
[Edit:] Yep, Jingle bells Jingle bells Jingle all the f*ing way.
So now it's time for some fun, provided by the Hacchake tai!!!