...then the thought of this cheap production 
yeah, I have a contrasting view about this.
even for a fan club PV, it looks like a somewhat cheap video. Gocchin looks gorgeous, as usual, and I kind of like the idea of her flipping to the lyrics which she wrote down; it's really cute. but, I'm not too fond of the whole "washed out color" in the PV, and just the walking around.
the whole thing could have been better. but, the song is still great!
