MC Hammer Announces His Own “Deep Search” Engine

[Foxy Brown]

MC Hammer has announced WireDoo, a new search engine focused on “deep search” and relational topics.

Most search engines are built on links and keywords, explained Hammer at the Web 2.0 Summit in San Francisco. Google and other search engines aren’t as strong at connecting keywords to related topics — something he called relationship search.

Hammer explained a search for a car is not just about the car, but about the model, the mileage, the specs and even the zipcode (you likely want to buy from a local dealer). A search for a home is related to the surrounding community, schools, neighborhood condition and other related concerns.

“It’s about relationships beyond just the keywords,” Hammer said on stage.