^I know, I wasn't criticizing, since I love the dance shot. Just an observation. Plus I actually appreciate the close ups on the dance routine at times, because I like seeing their expressions when they dance.
Besides, one of the selling points of the current line up is their dance formations, even if they're not actually saying anything about it, but the way they push the dance shots out more than a month in advance to build hype before the single release is pretty damn smart marketing. Firstly, the routines are intriguing enough that people do dance covers on Youtube, which generates more hype and more hitbacks and basically more views = more attention. Smart marketing was definitely what got them noticed again ever since One Two Three, and Help Me's #1 position was building on the streak started by the 50th single.
If it counts for anything, I actually liked the Help Me PV because it was so shiny. And I like shiny things. Yup.

And oh, the age old gripe about the PV production budget. I will never stop saying that UFP is cheap when it comes to PVs. It's a tired old joke that works, mostly because it's true. I like making fun of the fact that it's low budget, but you don't need to throw millions into a PV (*coughAKBcough*) to make it good. I rather like the concept for I WISH, for example, and even though it was really low budget too, it was an interesting video. I don't hate the dance shot / close up formula -- hell, I used to be a huge fan of BoA, and most of her PVs follow that concept.

It's usually only the editing that irks me. I seriously think we have fans who do a better job at editing video than the clowns on UFP's team. Sometimes they do a good job, and in Brainstorming they actually did pretty good, but yeah...I would appreciate it if I'm not treated like a fool.
/endwordvomit
I admit, I'm a defensive ass.