'Bumvertising' stirs debate

[Foxy Brown]

To rush-hour drivers, the beggars standing mute and motionless beside Seattle highway exit ramps may be a persistent nuisance or a sign of deep social ills. But to Ben Rogovy, they were an answer.

After scrambling to create an Internet development business and engineer his own Web site for poker fans, Rogovy had lots of ideas but little cash with which to advertise them. Then, while staring at a panhandler's cardboard sign, the light bulb clicked on.

[TheQuickening]

Pretty slick...    

[daigong]

DAMN!! Now why didn't we think of that when we were on our Bum Quest?