I think the name "Up-Front Style" has thrown us off the mark. It's not actually related to clothing or fashion at all!
After looking at Up-Front Style Co.'s company profile page, (
translation here) I'm pretty convinced that it has something to do with anime voice acting. I think there was a story a while back on ikimasshoi.net (no longer available) around the time when Risa started her voice acting about how Up Front Group was starting a voice-acting branch
That link to the Sorachoco bus tour on Up Front Style's site led me to search for their main site. Google said it was
www.sorachoco.com , and the
profile page shows that these two girls (
Hanamura Satomi &
Inamura Yuuna) are indeed anime voice actresses.
To me, the recent news of Reina's new voice acting role along with this new activity from Up-Front Style seems more than just coincidental. One of the faces on happy-style.cc seems like it could be hers.
As one of their concerns is software-related, the tie-in to Second Life would make sense. It doesn't seem like too much of a stretch to say that they might be using their presence in Second Life as a promotional tool for their voice actors, just as Dohhhup.com has been doing some Second Life stuff.
As for the .cc domain, happy-style.co.jp and happy-style.jp have already been taken. The link referrer logging script seems common to some of up-front's other sites as well. Now, as they've been changing the site incrementally and causing us to speculate, I think that perhaps the link was leaked intentionally. The timing of it, so close to the new voice acting role for Reina, is just too close to ignore.