She does deserve it. And I have a theory that when she first started in Momusu, Makoto was meant to be a face for the group. If you notice, in earlier PVs she seemed to have more face time there than she did later on, despite there being more members. I guess UFA or Tsunku or whoever noticed how awesome Ai-chan was and the more she got pushed up front, the more Makoto got pushed to the back.
Then again, this is only a theory...