Oh here I go again with my connections:
While I was watching the girls perform on Music Core, I noticed that they are wearing Chucks (aka Converse). They have been wearing Chucks since the Gee storm. Why do I bring that up? Marketing Synergy thats why. Check this out, Dwyane Wade of the NBA's Miami Heat has a sneaker deal with Converse. Converse now can get a sneaker deal with SNSD, and we could be witnessing a Dwyane Wade/SNSD CM.
Now if only we can include Lupe Fiasco in that mix, I would go bananas.