Can't we just have one PV discussion that doesn't use the word "cheap"?
Some of the greatest music videos in history also are among those that required the least budget. (See most videos released by OK Go)
Conversely, some of the most boring ones I've seen are also the ones that probably spent the most money.
I suppose it's since these idol pop videos tend to follow the same formula, things like "number of costumes" enter the discussion.
The thing is, with idol groups, there seems to be less room for imaginative videos without compromising each girl's face time. (There's a little more wiggle room for soloists.)
That's just how these videos seem to be put together and is directly a result of the requirements of the genre.
Sorry about my little rant, but I just go off whenever I see "cheap" and "PV" in the same sentence.
I feel like idol group PVs should be primarily judged on how well the girls are shown off.
Visual impact is also important, but apparent budget just has no place in how I judge them.
That said, this video seems pretty good to me.
It's certainly more memorable than Momoiro Sparkling.